In sports betting, odds rank aren’t an option – chances are if you’re going to run a betting business for the long-term, you are going to have to live by them. The highest odds available on a certain market are essential for your potential profitability and returns when betting long-term.
Discover everything about best odds in betting, how to find them, calculate them, and maximize your profits. Expert insights and proven methods included.
Table of Contents
- Introduction to Best Odds
- Understanding How Betting Odds Work
- Different Types of Betting Odds
- Decimal Odds
- Fractional Odds
- Moneyline Odds
- Why Best Odds Matter in Betting
- How to Compare Odds Across Bookmakers
- Top Sites with the Best Odds
- How Bookmakers Set Odds
- What Influences Betting Odds
- How to Calculate Value from Odds
- Tools for Finding the Best Odds
- Best Odds in Sports Betting
- Best Odds for Football Betting
- Best Odds in Horse Racing
- Live Betting and Best Odds Opportunities
- Boosted Odds and Promotions
- Mobile Apps That Offer Best Odds
- Tips to Always Get the Best Odds
- Mistakes to Avoid When Looking for Best Odds
- Best Odds vs High Odds: Know the Difference
- Legal and Responsible Betting Practices
- FAQs About Best Odds
- Conclusion
Understanding How Betting Odds Work
Odds represent the probability of a certain outcome happening. They also determine how much money you will win based on your stake. If you ignore the odds, you’re gambling blindly.
Different Types of Betting Odds
Decimal Odds
Popular in Europe and many online sportsbooks. For example, odds of 2.00 mean a $10 bet returns $20 (including stake).
Fractional Odds
Most used in the UK. Odds of 5/1 mean for every $1 staked, you win $5 plus your $1 back.
Moneyline Odds
Common in the US. Positive (+200) shows how much profit you’d make from a $100 stake. Negative (-150) tells how much you need to stake to win $100.
Why Best Odds Matter in Betting
Getting the best odds on your bet means maximizing return. Two people can place the same bet, but the one who found better odds will earn more. Over hundreds of bets, this margin becomes a significant difference.
How to Compare Odds Across Bookmakers
To find the best odds, use odds comparison websites. These tools instantly display the odds offered by multiple bookmakers, allowing you to pick the highest value for your selection.
Top Comparison Tools Include:
- Oddschecker
- BetBrain
- SmartBets
- OddsPortal
Top Sites with the Best Odds
Not all bookmakers offer good odds. These platforms are known for consistently providing the highest odds:
| Bookmaker | Sports Coverage | Average Odds Quality | Bonus Offers |
|---|---|---|---|
| Bet365 | Excellent | Very High | Yes |
| Pinnacle | Excellent | Highest in Market | No bonuses |
| William Hill | Good | Competitive | Yes |
| 1xBet | Wide | Very High | Yes |
| Unibet | Good | High | Yes |
How Bookmakers Set Odds
Bookmakers set odds using statistical models, public opinion, expert knowledge, and sometimes algorithms. They also build in a margin to ensure profit — meaning the odds are always slightly in their favor unless you find value.
What Influences Betting Odds
Odds change constantly due to:
- Team news
- Injuries
- Public betting trends
- Line movements
- Weather conditions
- Historical performance
How to Calculate Value from Odds
Value betting is when the probability of an outcome is higher than the implied odds. Use this formula:
Value = (Odds × Probability) – 1
If the result is greater than 0, it’s a value bet.
Tools for Finding the Best Odds
Using the right tools increases your edge:
- RebelBetting – Arbitrage alerts
- Trademate Sports – Finds value bets
- FlashScore – Track odds live
- BetBurger – Best for odds scanning
Best Odds in Sports Betting
Not every sport offers the same margin. Sports like tennis, football, MMA, and basketball often come with tighter spreads. Focus on markets with lower bookmaker margins to consistently get the best odds.
Best Odds for Football Betting
Football is one of the most bet-on sports globally. To get the best football odds, look for:
- Pre-match value
- Asian handicaps
- Over/Under markets
- Both Teams To Score
- Correct Score bets
Check odds at Kickform, Betfair, and Pinnacle for competitive prices.
Best Odds in Horse Racing
Horse racing odds shift fast. Morning prices may differ greatly from starting prices (SP). Use Best Odds Guaranteed (BOG) bookmakers like:
- Bet365
- Coral
- Ladbrokes
These pay out at the best odds, whether you take an early price or the SP.
Live Betting and Best Odds Opportunities
In-play betting offers real-time odds changes. Fast decisions can lock in value before bookmakers react. The most volatile sports include:
- Tennis
- Basketball
- eSports
- Football
Watch the match and bet as conditions change.
Boosted Odds and Promotions
Some bookmakers offer enhanced odds, also called odds boosts. These can be found under daily specials or promo tabs. Always verify:
- Maximum stake limits
- Eligibility
- Wagering requirements
Mobile Apps That Offer Best Odds
For on-the-go punters, these apps provide instant access to best odds:
- Betfair Exchange
- 1xBet
- Bet365
- Unibet
Look for features like push notifications for boosted odds, live tracking, and odds alerts.
Tips to Always Get the Best Odds
- Open multiple betting accounts
- Use odds comparison sites
- Bet early before line movements
- Avoid overbetting popular teams
- Track your bets and ROI
- Always calculate implied probability
Mistakes to Avoid When Looking for Best Odds
- Trusting one bookmaker only
- Ignoring value betting opportunities
- Betting emotionally
- Overlooking hidden fees or margins
- Ignoring promotions and boosted offers
Best Odds vs High Odds: Know the Difference
High odds don’t always mean best odds. Best odds refer to the highest available odds for a specific outcome across all platforms. Just because something is 100/1 doesn’t mean it’s valuable.
Legal and Responsible Betting Practices
Getting the best odds shouldn’t encourage reckless betting. Ensure:
- You bet with licensed bookmakers
- You verify payout reliability
- You use budget limits
- You avoid chasing losses
- You track your performance regularly
FAQs About Best Odds
What are the best odds in football betting?
Odds that provide the highest possible return for the same bet across different bookmakers. Always compare before placing bets.
How can I get the best odds every time?
Use odds comparison tools, create accounts with multiple bookies, and bet early when the lines open.Which bookmaker offers the best odds?
Pinnacle is known for consistently offering the highest odds, especially in low-margin markets.
Are boosted odds better than standard best odds?
Sometimes. Boosted odds can offer more value, but always check terms and payout caps.
Do odds change after I place a bet?
No. Once a bet is placed, your odds are locked. But live odds continue to move for others.
Can odds predict outcomes?
Not precisely, but odds reflect market sentiment and implied probability, which is valuable for informed betting.
Conclusion
Finding the best odds is not optional for serious bettors — it is a requirement. The difference between average odds and best odds compounds over time, directly affecting your bankroll and success. Use tools, stay disciplined, compare markets, and always pursue value. That’s how to win — consistently.
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